As a passionate enthusiast of fine furniture and interior design, collaborating with this legacy brand was a dream project. At the time, the business operated under two separate names, The Furniture Shoppe and The Patio Shop, creating a clear disconnect for customers and a fragmented social media strategy.
Collaborating closely with owner Carter Fowler, I studied the company’s rich history and proposed bringing back its original namesake for the 5th generation of the company’s history. Out of this historical research, Fowler Brothers Co. Home & Patio was re-established.
I led a comprehensive transformation that went beyond traditional branding to redefine the infrastructure of their showroom, designing a new building facade, campus signage, as well as repositioning POS for their interior showroom. An extensive redesign of the company website was also completed, along with a refreshed advertising strategy that included directing monthly television commercials, magazine ads, and social media content creation. Additionally, I worked with the owner to plan and develop special showroom events to invite the Chattanooga community in to experience the space firsthand, which included producing the celebration for their 140th-anniversary party.
This comprehensive visual and strategic evolution captured widespread regional acclaim, ultimately winning a Silver ADDY Award for 2020-2021.
