Building on years of partnership with the Lookout Wild Film Festival since 2012, it was time for a complete rebrand. The goal was to transform the annual event, align it with other festivals of its caliber through a more dynamic visual experience, and grow its attendance. The festival is a celebration of outdoor-themed films, open for entries worldwide, and hosted here in Chattanooga. Showcased here are selected works from Lookout Wild Film Festival 2013 - 2023.
I created a visual system designed to adapt over time, featuring a color-blocked logo framework that shifts color palettes each year so every festival can own its unique moment. The rollout included a brand-new website and an elevated direction across print, digital, and merchandise collateral. Public response was overwhelmingly positive, helping drive year-over-year attendance growth and expanding the festival to a touring audience.
